RAAPA International Campus

Bachelor of Business Administration (BBA)

The Bachelor (Hons) in Business Administration program of Lincoln University College, Malaysia (LUC) is designed to help the students to acquire academic and technical skills, so that they are able to take up managerial roles in the future. LUC strives to provide the graduate students with adequate knowledge of business and in-depth knowledge of their subject areas. This learning will help the students to achieve success in the professional field.

The objectives of the course are aimed at:

  1. Developing the skills and abilities required to exhibit strong leadership qualities and managemen abilities in a complex global and changing business environment by providing students with an understanding of the management disciplines of accounting & finance, marketing and managing people. Elective subjects can further extend this knowledge base to accommodate student interest and vocational needs.
  2. Offering opportunities to explore modern aspects of Business Administration not previously considered and to broaden aspects that were covered in previous studies.
  3. Developing a keen appreciation of some key theoretical concepts, major economic themes and significant current issues related to Business Administration.
  4. Providing opportunities for practical appreciation and application of the Business Administration perspective for businesses in the Asian region.
  5. Developing an awareness of the professional context as it will enable the graduates with Business Administration credentials to acquire information regarding the areas of employment.

Program Aim

The aims for the proposed programme are as follows:

  1. Ability to acquire knowledge in business and economics that will help the graduates to compete at the global level as managers and executives.
  2. To produce proactive graduates who are knowledgeable as well as aware about the current issues of business and economics.
  3. To produce graduates with the capability to integrate and apply the latest technology in organizational management.
  4. To contribute to the country’s development by producing graduates that fulfills the requirement of both private and public sectors.
  5. To allow the students to share their knowledge of business and economics with students of other schools in this university college, to produce well-prepared graduates.
  6. To develop physical fitness, so that the students emerge as disciplined individuals.

 

Career Opportunities

After completion of this course the students are expected to find jobs and work as

  • Marketing Consultant
  • Investment Banker
  • Business Advisory
  • Management Consultant
  • Commodities Trader
  • General Manager
  • Training Manager
  • Small Business Operator

 

Subjects

Sl.No.

MQA Subject Code

Subject Name

Credits

1

ENG613

English I

3

2

BBA 1143

Introduction To Accounting

3

3

BBA 1153

Fundamental Computer Principles & Programming

3

4

EPP633

English for Professional Purposes

3

5

BBA1133

Principles of Management

3

6

MPU3113

Asian Civilizations

3

7

MPU3123

Ethnic Relationships

3

8

MPU3163

Communication

3

9

MPU3173

Sri Lankan Studies

3

10

BBA 1213

Human Resource Management

3

11

BBA 1223

Principles of Marketing

3

12

BBA 1233

Internet Fundamentals & Applications

3

13

BBA 1243

Entrepreneurship

353 3

14

ENG623

English II

3

15

BBA 1263

Sociology

3

16

MPU3232

Leadership Skills and Human Relations

2

17

BBA 1313

Business Organization

3

18

BBA 1323

Business Law

3

19

MPU3342

Sri Lankan Government and Public Policy

2

20

BBA 2413

Microeconomics

3

21

BBA 2423

Project Management

3

22

BBA2433

Introduction To Financial Accounting

3

23

BBA2443

Consumer Behavior

3

24

BBA 2453

Company Law

3

25

BBA 2463

E-Commerce

3

26

BBA 3743

Logistics and Supply Chain Management (LSCM)

3

27

MPU3452

Community Service

2

28

BBA 2513

Business Ethics

3

29

BBA 2523

Quantitative Methods

3

30

BBA 2533

Management Information System

3

31

BBA 2543

International Business Management

3

32

BBA 2553

Macroeconomics

3

33

BBA2633

Organizational Behavior

3

34

BBA2643

Production and Operations Management

3

35

BBA 3713

Retail Management (RM)

3

36

BBA 3723

Event Management

3

37

BBA3733

Marketing Management

3

38

BBA 3753

Target Economic Regions

3

39

BBA 3813

Strategic Management

3

40

BBA 3823

Innovation Management for Global Competitiveness

3

41

BBA 3833

TQM AND Six Sigma (TSS)

3

42

BBA 3843

Business research methods

3

43

BBA 3853

Marketing Research

3

44

BBA 3863

Multinational Enterprise

3

45

BBA 3763

Psychology

3

46

BBA 3913

Bachelor’s Thesis

9

 

Entry Requirements

3 Passes in G.C.E. (A/L) Examination

OR

Equivalence

 

Course Details

Duration        : 3 Years

Intakes        : January, May, September

Lectures        : Week days or Week end days

Awarding body: Lincoln University College, Malaysia