Bachelor of Business Administration (BBA)

The Bachelor (Hons) in Business Administration program of Lincoln University College, Malaysia (LUC) is designed to help the students to acquire academic and technical skills, so that they are able to take up managerial roles in the future. LUC strives to provide the graduate students with adequate knowledge of business and in-depth knowledge of their subject areas. This learning will help the students to achieve success in the professional field.

The objectives of the course are aimed at:

  1. Developing the skills and abilities required to exhibit strong leadership qualities and managemen abilities in a complex global and changing business environment by providing students with an understanding of the management disciplines of accounting & finance, marketing and managing people. Elective subjects can further extend this knowledge base to accommodate student interest and vocational needs.
  2. Offering opportunities to explore modern aspects of Business Administration not previously considered and to broaden aspects that were covered in previous studies.
  3. Developing a keen appreciation of some key theoretical concepts, major economic themes and significant current issues related to Business Administration.
  4. Providing opportunities for practical appreciation and application of the Business Administration perspective for businesses in the Asian region.
  5. Developing an awareness of the professional context as it will enable the graduates with Business Administration credentials to acquire information regarding the areas of employment.

Program Aim

The aims for the proposed programme are as follows:

  1. Ability to acquire knowledge in business and economics that will help the graduates to compete at the global level as managers and executives.
  2. To produce proactive graduates who are knowledgeable as well as aware about the current issues of business and economics.
  3. To produce graduates with the capability to integrate and apply the latest technology in organizational management.
  4. To contribute to the country’s development by producing graduates that fulfills the requirement of both private and public sectors.
  5. To allow the students to share their knowledge of business and economics with students of other schools in this university college, to produce well-prepared graduates.
  6. To develop physical fitness, so that the students emerge as disciplined individuals.

Career Opportunities

After completion of this course the students are expected to find jobs and work as

  Marketing Consultant

  Investment Banker

  Business Advisory

  Management Consultant

  Commodities Trader

  General Manager

  Training Manager

  Small Business Operator


Sl.No. MQA Subject Code Subject Name Credits
1 ENG613 English I 3
2 BBA 1143 Introduction To Accounting 3
3 BBA 1153 Fundamental Computer Principles & Programming 3
4 EPP633 English for Professional Purposes 3
5 BBA1133 Principles of Management 3
6 MPU3113 Asian Civilizations 3
7 MPU3123 Ethnic Relationships 3
8 MPU3163 Communication 3
9 MPU3173 Sri Lankan Studies 3
10 BBA 1213 Human Resource Management 3
11 BBA 1223 Principles of Marketing 3
12 BBA 1233 Internet Fundamentals & Applications 3
13 BBA 1243 Entrepreneurship 353 3
14 ENG623 English II 3
15 BBA 1263 Sociology 3
16 MPU3232 Leadership Skills and Human Relations 2
17 BBA 1313 Business Organization 3
18 BBA 1323 Business Law 3
19 MPU3342 Sri Lankan Government and Public Policy 2
20 BBA 2413 Microeconomics 3
21 BBA 2423 Project Management 3
22 BBA2433 Introduction To Financial Accounting 3
23 BBA2443 Consumer Behavior 3
24 BBA 2453 Company Law 3
25 BBA 2463 E-Commerce 3
26 BBA 3743 Logistics and Supply Chain Management (LSCM) 3
27 MPU3452 Community Service 2
28 BBA 2513 Business Ethics 3
29 BBA 2523 Quantitative Methods 3
30 BBA 2533 Management Information System 3
31 BBA 2543 International Business Management 3
32 BBA 2553 Macroeconomics 3
33 BBA2633 Organizational Behavior 3
34 BBA2643 Production and Operations Management 3
35 BBA 3713 Retail Management (RM) 3
36 BBA 3723 Event Management 3
37 BBA3733 Marketing Management 3
38 BBA 3753 Target Economic Regions 3
39 BBA 3813 Strategic Management 3
40 BBA 3823 Innovation Management for Global Competitiveness 3
41 BBA 3833 TQM AND Six Sigma (TSS) 3
42 BBA 3843 Business research methods 3
43 BBA 3853 Marketing Research 3
44 BBA 3863 Multinational Enterprise 3
45 BBA 3763 Psychology 3
46 BBA 3913 Bachelor’s Thesis 9

Entry Requirements

3 Passes in G.C.E. (A/L) Examination



Course Details

Duration        : 3 Years

Intakes           : January, May, September

Lectures        : Week days or Week end days

Awarding body: Lincoln University College, Malaysia



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